Posts
Is it time to dim the sun?
At the beginning of this year, there weren’t many people sticking their necks out for geoengineering. At least not the tech that most folks now think of when the word ‘geoengineering’ comes up, namely solar radiation management (‘SRM’). What is SRM? It’s a large category, though at this point, most SRM proponents propose putting particles…
Read MoreWhere have all the caregivers gone?
Worsening maternal health outcomes, nursing burnout, and an aging population don’t sound like a recipe for success. But even with these ingredients, health care executives can leverage specific tools to create a good outcome for their organizations—and the industry.
Read Moreis your team creative enough?
Inspiring creativity Hey Reader — my team has struggled getting responses, especially over email too. We’ve tried to optimize for the basics: relevance based messaging, persona based sequences, etc. Still no lift. I showed my team the data so it was really clear that what we’re doing isn’t getting us to where we want to…
Read MoreThe conflict you can predict
The good news about conflict on your team is you can expect it to be there. Don’t let it surprise you. The goal is not to remove conflict, partly because you can’t. The goal is to understand how to navigate it And you can do it. I know it. To help, last week I recorded…
Read MoreThe Metrics Mirage
Early in my career, I was drowning in metrics. I had spreadsheets galore and dashboards that could make a NASA engineer blush. But here’s the kicker: all that data didn’t make me a better leader or my team more successful. What it did was create noise—too much of it. In my first VP role, I…
Read MoreNew Survey: B2B buyers rely on search but don’t trust SaaS companies
We did a survey Everyone has theories about search. People like X. People don’t like Y. It’s hard to validate or disprove these theories! I had theories and questions about how B2B buyers are influenced by—and perceive—SEO and Content. So . . . I asked them via a professional survey. This article is about the…
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