This One Area Of Fintech Investing Is Still Red Hot

Across the board, almost every stat in venture capital is down between 2021 and 2022. It’s sorta depressing to see. But interestingly, there was one major data point that reached record highs in 2022: the percentage of early stage deals that corporate venture firms are in participating in within fintech went up from 55% in…

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is organic instagram important?

GTM logo

(FYI, Instagram isn’t dead and you best not ignore it).  Let’s discuss the good, old-fashioned fundamentals of Go-to-Market strategy. 1️⃣. Your brand must come correct  2️⃣. Cheap is expensive $$$ 3️⃣. Don’t reinvent the wheel 4️⃣. NO surprises, NO emergencies!!!!! 5️⃣. Growth Marketing team = your ultimate DIGITAL decision makers  6️⃣. Meet your customer where they are  7️⃣. If you’re not top of mind…

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Thriving through an uncertain economy.

The Current State. Inflation is rising, global market growth is slowing down and buyer sensitivity is at an all-time high. For our sales teams, this poses a major hurdle to overcome regarding how we engage with our customers. The main trends I am seeing in the market are longer sales cycles and heightened scrutiny on…

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What you need in 2023

The ‘X’ Factor to Sales Performance  Relationships comin’ in clutch – especially this year. The start of a New Year generally starts off in really similar ways – we’ve got resolutions, packed gyms, and of course, predictions on the key themes and trends. One prediction that piqued my interest was key things that leaders are…

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3 Fintech Leaders

There is a surge of female leadership in the fintech industry, a sign that companies are finally beginning to recognize the importance of diversity in terms of leadership and staff.  The industry is now concentrating on closing the gender gap, with many companies taking steps such as diversifying their hiring practices and increasing board representation. …

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