Posts by Daniel Murray
5 Hot Takes on Building a Social Fandom from Browned 2 Perfection’s Junae Brown
I’m stoked for you all to get to know Junae Brown. Junae founded an agency, Browned 2 Perfection, where she helps brands borrow from music marketing to build brand fandoms. She started her career at record labels, and she understands how musicians build fan bases. But, that playbook’s not JUST for artists. Brands can have…
Read MoreSwipe File: My Top 3 Must-Read Marketing Books
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1) Copywriting handbook My 3 key takeaways from…
Read More5 Insights on Audience-Building, Twitter Workflows and Social KPIs From Northbeam’s Matthew Kobach
I’m so excited to share my conversation with Matthew Kobach! He’s the CMO of Northbeam, a third-party attribution tool for e-comm brands. Before this, he worked at Fast and the New York Stock Exchange. One thing that I notice everywhere he goes: a Twitter strategy that makes WAVES. (Remember when everyoneeee was tweeting pics of…
Read MoreSwipe File: Reverse Engineering, Personal Branding, and Psych Savvy
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1) Reverse engineering Before wasting time and energy…
Read MoreSwipe File: Real Reviews, Media Moves, and Michelin Stars’ Origin Story
Throughout my marketing career, I’ve kept a SWIPE FILE (inspiration file) of my favorite MARKETING IDEAS: tweets, thoughts, articles, podcasts, ads, TikToks and our favorite, MEMES. Every week I’ll be sharing 3 of my favorites from my archives + what I’m adding to my swipe this week. 1) REAL Reviews Today, I was deciding with…
Read More5 Takes on Discord, Channel Selection and the Content Lifecycle From Foundation CEO Ross Simmonds
Stoked to share my convo with Ross Simmonds (AKA @TheCoolestCool). It’s my delight to report to you, dear reader, that Ross is in fact the Coolest of the Cool. He’s founder and CEO of the content agency Foundation. Ross has been at the top of the content game since college. I’ve learned so much from…
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