Today’s guest is at the intersection of social media, community, and brand affinity. Marketing Besties, meet Christina Garnett. Christina is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot. Yes, THAT HUBSPOT!!  Get your notepads ready, because she’s opening the playbook on the 2 beers and buzzed mentality that brands MUST follow. Here’s what Christina had…

A campaign that SHINED so bIt’s a brisk Monday morning, you’re on the way to work, and you stop to get gas. It’s the heart of winter and your lips are chapped, so you mosey on into the gas station to grab your favorite chapstick (Sun Bum). When you’re checking out, you look to your right and…

I am STOKED for you to meet today’s guest, Dave Gerhardt. One of the top marketing minds in the nation, Dave is an author and brand builder who just gets LinkedIn. As the Founder of Exit Five, he is building a private B2B marketing community to help B2B marketers level up! Let’s here what Dave…

Let’s go wayyyyy back.  Back to the birth of viral marketing… 1996.  I was busy building Star Wars lego sets, Titanic was running the box office, and Hotmail invented what it means to “go viral”.  Yes, Hotmail. Today’s lesson is all about how Hotmail grew to 12 million users in 18 months, thanks to their…

Nothing murders your thirst better than water.  Yes, we’re starting off HOT in today’s lesson. Let’s jump into how Liquid Death built a $700M business with an army of fans, in only 3 years.  Don’t be scared, it’s just water.Founded in 2019 by former Netflix director, Mike Cessario, Liquid Death took the world by storm with their edgy…

I am STOKED for you to meet today’s guest, Cody Plofker. Cody is a marketer, operator, and investor in some of the fastest growing DTC brands. Now the CMO of Jones Road Beauty, Cody got his itch for marketing after opening up his own strength and conditioning facility with his wife. Let’s dive in to…