There are lots of great marketers that came before us. And, as always, the best is yet to come. My favorite marketer (aside from Don Draper) is David Ogilvy. If you’re familiar, great! You have excellent taste.  If Ogilvy is a name you’ve heard but you can’t recite his philosophies off the top of your keppy, fear not.  Here are…

YOU HAVE NO IDEA HOW LONG I SPENT LOOKING FOR A GIF. I hate myself for it. I believe in watching the calendar like a hawk. 🦅 There are a lot of holidays coming right up. How you plot your holiday promotions makes or breaks your sale. So, here’s what I do… (let’s pretend we’re…

ON COPYWRITING BUT FIRST, COFFEE.® ^That’s the slogan of Alfred Coffee. I love it, as does the internet. Sometimes, your slogan can grow bigger than you. See that trademark icon.  As a law school dropout (my one semester was plenty), I don’t know everything about what’s legal and what’s not. But, I do know that…

Bonjour Millionaire,  I know you know this about me, but I just need to remind you. I LOVEEEEEEEEE TV.  Obviously, I’m the Vanderpump Rules, RHONY, Succession, Gilmore Girls, Mad Men, House of the Dragon, Sex and the City type. I only watch the good stuff I watch a bunch of random shit, I won’t lie…

Today at breakfast (is it still considered Sunday brunch if it’s at 9am?) my friend Jess and I were discussing brand guidelines. As one does on a Sunday.  Anywho, we were talking about how sometimes you can guess what is on brand vs. off brand without even needing to know the “official” rules. She decided…