As we Go-to-Market Go-to-Millions, we’ll need to deploy all types of content. I’m a sucker for the UGC ad to landing page advertorial to landing page product focus funnel. The journey looks like this:  1️⃣. AD 2️⃣. LANDING PAGE #1 (A WRITTEN PIECE THAT FEELS LIKE HALF ARTICLE / HALF ADVERTISEMENT AKA AN ADVERTORIAL). 🍀This is what I’ll spend today focusing on 🍀…

Bonjour Millionaire,  Do you believe in magic? In a young girl’s heart. Marketing magic, to be specific.  You see, dear millionaire, I normally don’t. When something’s too good to be true, it’s exactly that. You could say I’m cynical. Or, you could say I’m discerning. Ahh, yes, that’s exactly it. I’M DISCERNING. ALWAYS SATISFIED WITH…

Here are the 10 smartest things I came across on the internet, recently.  How to make this list: whenever I see something that I want to remember, find later, and that strikes me – I text it to myself. I have myself pinned on my phone. And so, here’s what Ari texted Ari recently. ARI…

1️⃣. Don’t write the price TOO big.  $99 looks a lot scarier than $99. Don’t overephasize the price, but don’t hide it either. There are no bonus points for SCREAMING the price at your customers. Tell them, using inside voices. Here’s an example of this done well from Sephora. Look at the size of the pricing…