There are a few things I do as a marketer to avoid doing the opposite. Marketing hills I will die on, if you will. So, let’s play a game. This, NOT that.  🌄:  Unscripted UGC, NOT hand-fed.  UGC = User Generated Content. How can a growth team or video editor or creative director tell you,…

I think a lot about ad creative. I save a lot of ad creative. Our team makes a ton of ad creative. My favorite ad style is the style that brings in the most money. Hey, I’m a VP of Growth – cold hard cash is what I’m after.  So, with that, here are 10…

In honor of Jane Birkin (an absolutely legend), who sadly passed away this week, I would like to tell you the story of the Birkin Bag. The Hermès Birkin Bag.  🕊 🕊 🕊 🕊 🕊 On a fated flight 40 years ago, a fashion icon (Jane Birkin) and a Hermès brand executive had an idea.…

1️⃣. Toteme’s NAVIGATION 2️⃣. Pangaia’s HERO HOMEPAGE MODULE promoting their Naturalists Club Collection. (I LOL at the way they use nature here). This also carries through once you click the CTA and land on the collection – it’s incredibly consistent.  3️⃣. Eight Sleep’s WALL OF LOVE. (Every brand needs something similar – this is how…

Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand or a business than to behave like a customer.  With that, let’s funnel hack our little hearts out! We Norwegians, you’re up next. And, before we get started, I need you to know that I think I may be…

Tennis Necklaces Long before I dreamed of tennis rackets, I dreamed of tennis necklaces (and tennis bracelets. And, diamond stud earrings.) And so today, let’s discuss the type of tennis that comes naturally to me. 💎 Let’s Go-to-Diamonds.  One day, if I ever get my nerve, I’m launching a business. I’m selling diamonds (well, jewelry,…