Posts by Alex Johnson
Fintech Logo Rankings
Most of my career has been spent in marketing. And in my time working as a marketer, I came up with a very simple rule, intended to help me avoid professional heartbreak — never ever work on a project that involves names or colors. Why? Because everyone has a favorite color and everyone has had…
Read MoreThis is Getting Abstract
3 Fintech News Stories #1: Totem What happened? A new neobank focused on serving Native Americans was announced: [Amber Buker, member of the Choctaw tribe] and Richard Chance, a member of the Cherokee tribe, co-founded Totem, a neobank designed to serve the needs of the growing Native American market Totem stands out from many other…
Read MoreEmbedded Finance Misses the Point
Take a look at this chart from CB Insights of all of the private companies in the world worth $1 billion or more and tell me what stands out. It’s a lot of fintech. I mean, I knew fintech was popular, but wow. And those are just the unicorns! That graphic doesn’t include public fintech…
Read MoreFintech + Construction
3 Fintech News Stories #1: Fintech + Construction What happened? A fintech company focused on the construction industry raised a seed round: Adaptive, an 11-month-old startup that has set out to give construction teams better tools to manage their back offices, has raised $6.5 million in a seed round led by Andreessen Horowitz (a16z). This…
Read MoreYou Are Your Business Model
In the S-1 form that NerdWallet filed with the SEC, prior to going public, the company stated that “NerdWallet exists for one reason: to empower consumers and SMBs with financial guidance they can trust.” NerdWallet attempts to do this by providing, among other things, reviews of financial products and lists of the best financial products…
Read MoreCan Fintech Bridge the Sustainability Gap?
3 Fintech News Stories #1: Can Fintech Bridge the Sustainability Gap? What happened? Tenet, a digital lending provider focused on sustainability, raised an $18 million seed round: Climate-focused start-up Tenet has launched an electric vehicle (EV) financing platform that it hopes will accelerate the adoption of EVs and help consumers enter the $185 billion EV…
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