Week of 12/7/2021: Perpetual’s Perspective

TCG gets the credit they deserve TLDR: Peter Chernin’s firm, TCG, raised a $1.2B fund. The firm has been at the forefront of content to commerce investments such as CrunchyRoll, Food52, MeatEater, Barstool Sports, and Lovevery. Now, they’re investing in crypto-based companies like Zed Run, OpenSea, and Dapper Labs (NBA TopShot). Perpetual’s Perspective: This article is such a pump…

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Community, but why?

In the last few years, the word community has been thrown around… a lot.  Nike claims they have a community of athletes. OnDeck raised some serious cash by claiming they’re building a community of builders. Even I dropped “Working at the intersection of content, commerce, and community” into my LinkedIn bio.  Thing is, most of…

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The Creator-Company Paradox

DEEP DIVE The Creator-Company Paradox Not so long ago, content creators were simply employees at media companies, i.e. journalists, reporters, marketers, etc.  They were there not because they wanted to work for a media company, but because they simply had no choice — it was the only way to do what they loved while making…

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Week of 11/30/2021: Perpetual’s Perspective

Inside.com is raising on Republic TLDR:  Inside.com, Jason Calancis’ media company, is raising another crowd funding round. The goal is set between $25K and $5M. Inside previously raised $2.7M via SeedInvest. As of the afternoon of 11/30, they’ve raised $14,050 on the platform between 46 investors. The valuation cap is $25M and the company crossed just…

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Week of 11/16/2021: Perpetual’s Perspective

Substack hit 1M subscribers If you don’t already know… Substack announced that they have more than 1M subscribers on their blog. The top 10 publications collectively bring in more than $20 million a year. They announced a master plan to continue to support creators with audio, video, and community. They will provide services they need to…

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Content vs. Distribution

Content is King  In 1996, Bill Gates wrote an essay called “Content is King”. It was published during the announcement of Microsoft and NBC’s partnership to create MSNBC.  Gates’ essay spoke to what the future of the internet would become. He talked about the content being all-encompassing — from software and gaming to news.He talked about how…

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