Why theSkimm Mattered In 2012, theSkimm launched with a simple yet powerful idea: making news digestible for young millennial women. Founders Danielle Weisberg and Carly Zakin, both former NBC News producers, struck what seemed like gold almost immediately.Within their first year, they landed a spot on the Today Show. By September 2014, Reese Witherspoon was…

The Next Media Shift Is Here Every decade, media goes through a massive shift. What worked before stops working. The best operators see it coming and adapt before it happens. The next shift? It’s already here, and if you’re not preparing, you’re already behind. The Last Big Shift Almost 10 years ago, I met with…

Recently there’s been a ton of talk about newsletter growth on platforms like Substack and beehiiv. There have been articles like “Substack figures it out” and coverage around their investment in growth.  And there’s a real reason to believe that Substack has figured it out.  When I recently read Packy McCormick’s newsletter, I noticed he…

With the Axios announcement to Cox last week for $525M we’re in a clear window of acquisitions of the digital media industry. Why is this happening? Let’s first start by recognizing the purpose behind every deal varies. In my mind there are three types of acquisitions for media companies: Marketing Playbook Strategic Media Private Equity…

In early 2021, I was funemployed. I wanted to start a new venture, but I was torn on what I wanted to do. Going back into the media industry was the best move for my experience and skillset – but something was holding me back. I was embarrassed to be in media.  The industry was…