Content teams can’t do it all. You can’t fulfill every ask. You can’t focus on every good tactic, or even good strategy. Content marketing requires hedging your bets, and then shifting your strategy based on what’s working and/or your company needs.  Here are three types of content your brand needs to produce: Depending on the…

A few important things happened to me this week that feel relevant to share with you.  I used ChatGPT’s voice memo option for the first time and it worked––as everyone said it would––waaayyyyy better than when I typed things out. I used it specifically to help me visualize a process that I’ve had in my…

Some weeks, you’re focused on strategy, reporting out on performance, and see the bigger picture coming together. Others, you’re deep in the details, wondering how something got so off track –– and how you could have paid more attention to it.  Content marketing is a deep mix of creative, strategic, high-level thinking, and detailed, mundane…

At the large tech companies I’ve worked at, my content marketing remit has been the same: drive traffic and drive pipeline.  Now, to accomplish that, I need my content to be distributed far and wide across all of our channels.  That brings me here: content marketing should sit at the center of most marketing organizations.…