WORKWEEK

By Daniel Murray

Trung T. Phan is the legendary marketer behind hundreds of viral memes and tweets. What he doesn’t know about viral content isn’t worth knowing.

Join Daniel Murray and Trung for this AirMeet virtual event, where Trung breaks down low and high effort threads, how each tweet in a thread should be shareable, and how to sell great work

Follow Trung:

LinkedIn: linkedin.com/in/tp23

Twitter: https://twitter.com/trungtphan

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

03:49 Low Effort Viral

06:22 Pulling The Emotional Strings

09:18 Incorporating The Corporate Into Twitter

11:53 Nail The Headline

15:37 The Hard Work Behind A Thread

22:43 Why Content Creation Might Not Be For You

26:29 Consumer Facing Vs Private Passion

29:54 The Repurposing Formula

31:20 Who Cares Anyway?

How To Create Viral Content

Creating viral content is a goal for many marketers. Viral content has the potential to reach a massive audience quickly, increase brand awareness, and drive engagement. However, creating viral content is not an exact science, and there is no guarantee that any piece of content will go viral. In this blog post, we will discuss how to create viral content for a marketing professional.

1. Identify Your Target Audience

Before creating any content, it’s essential to identify your target audience. Your content should be designed to appeal to their interests, preferences, and needs. Conduct research on your target audience, such as their age, gender, location, and online behavior. This will help you create content that resonates with them.

2. Focus on Emotion

Emotional content has a higher chance of going viral than content that is purely informational. Content that evokes strong emotions, such as joy, anger, or surprise, is more likely to be shared. Use storytelling to create an emotional connection with your audience and make them feel something.

3. Keep it Simple and Shareable

Viral content is easy to consume and share. Keep your content simple, concise, and visually appealing. Use high-quality images and videos to enhance your message. Make sure your content is shareable across multiple platforms, including social media.

4. Take a Unique Approach

Find a unique angle or perspective to approach your content. This could be a new take on a trending topic or a fresh perspective on a common issue. Avoid copying content from others and aim to create something original that stands out from the crowd.

5. Use Humor

Humor is a powerful tool for creating viral content. People love to share content that makes them laugh or smile. However, be careful not to use humor that could be offensive or inappropriate. Keep it light and enjoyable.

6. Time it Right

Timing is critical when it comes to creating viral content. Stay up-to-date with current events, trending topics, and seasonal events. Create content that is relevant and timely. Share your content at the right time to maximize its potential reach.

7. Promote Your Content

Creating viral content does not happen overnight. You need to promote your content actively to increase its visibility. Share your content on social media, reach out to influencers or bloggers who could share your content, and use paid promotion to reach a wider audience.

In conclusion, creating viral content requires a combination of creativity, strategy, and timing. By identifying your target audience, focusing on emotion, keeping it simple and shareable, taking a unique approach, using humor, timing it right, and promoting your content, you can increase your chances of creating viral content that resonates with your audience and drives engagement. Remember that viral content is not always predictable, so keep experimenting and learning from your successes and failures.