WORKWEEK

By Adam Ryan

How did the internet’s most successful gardening content creator go from homesteading in his backyard to garnering a multi-million dollar investment deal? 

Kevin Espiritu, founder of Epic Gardening, chats with Adam about building an ecosystem of content and finding ways to focus on the core pillars of your business that matter most.

Learn how Kevin’s passion for gardening grew into an entrepreneurial endeavor of epic proportions as he explains how he successfully scaled Epic Gardening from a backyard business to a multi-million dollar empire. How did understanding the value of authentic content creation fuel his success? And how did his unique team of gardening creators help pave the way for Epic Gardening’s future growth?

Kevin explores the importance of following the strengths of your creators to guide the business process before diving into the challenges of scaling products and the nuances of navigating business/influencer relationships.

 

00:00:48 – From Blog to Product Success

00:08:00 – Epic Gardening’s Massive Growth

00:11:28 – Operating as a Content-First Companies

00:13:40 – Creating Brands Through Diverse Creators

00:19:15 – Building a Talent Network Ecosystem

00:22:32 – Podcast Theme: Content of Commerce

00:29:55 – Assessing Growth Against Home Improvement

00:35:08 – Exciting Industry Trends in Content

 

Learn More About Epic Gardening: 

Website: https://www.epicgardening.com

Instagram: https://www.instagram.com/epicgardening

YouTube: https://www.youtube.com/c/EpicGardening

 

Follow Kevin: 

LinkedIn: https://www.linkedin.com/in/kevinespiritu

 

Want to get into it further? 

 

Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual

 

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Thank you so much!