06 October 2025 |

The LinkedIn Growth Strategy To Use | Bathroom Break #76

By Daniel Murray

Want to grow faster on LinkedIn without burning out on daily posts? It’s all in the comments section. 

Daniel and Jay share how a comment-first strategy helped The Marketing Millennials gain thousands of new followers in a single year, outpacing traditional posting. 

Daniel reveals how LinkedIn’s new comment impressions feature signals a shift: comments can now generate as much or more reach than traditional posts. Comments can act like “mini-posts” inside someone else’s thread.

Plus, how do you take advantage of adding images to your comments? Comments that have memes or quick insights perform better than text-only. They also give you a chance to test ideas in comments before committing to a full company post.

If you’re a Marketer looking to up your LinkedIn engagement, this is the episode for you. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com