04 November 2024 |

SPECIAL SERIES: B2B Marketing is NOT Dead in December <==Holiday Survival Guide ๐ŸŽ| Bathroom Break #28

By Daniel Murray

True or false: B2B marketing is dead around the holidays.ย 

FALSE. False, false, false.ย 

In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely.ย 

And, you can definitely be the Ghost of Christmas Past: this your chance to reach out to people whoโ€™ve ghosted you ๐Ÿ‘€ย 

If youโ€™re a marketer whoโ€™s stressed about the holiday season, this is the short โ€˜n sweet episode for you.ย 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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