04 November 2024 |
SPECIAL SERIES: B2B Marketing is NOT Dead in December <==Holiday Survival Guide ๐| Bathroom Break #28
By Daniel Murray
True or false: B2B marketing is dead around the holidays.ย
FALSE. False, false, false.ย
In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely.ย
And, you can definitely be the Ghost of Christmas Past: this your chance to reach out to people whoโve ghosted you ๐ย
If youโre a marketer whoโs stressed about the holiday season, this is the short โn sweet episode for you.ย
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