31 January 2023 |
S4 Ep4: How Central Bark is Taking Its Share Of The $100 Billion Pet Industry
By The Wolf
How do you take an established pet franchise and move it to the next level? CEO Bob Crawford reveals the secret sauce to how he’s scaling Central Bark.
Central Bark is the daycare facility that specializes in science-backed enrichment and socialization for your best friend. This 25-year-old franchise has 35 locations in 12 states and ambitious plans for growth.
The Wolf and Bob discuss why franchise founders need a partner who’s philosophically and professionally aligned to their growth goals, why Bob believes there’s plenty of the pet franchise business to go around, and how he plans to introduce a multi-unit focus with operators.
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