WORKWEEK

By Daniel Murray

If your content isn’t getting clicks, it might not be broken. It might be brilliant. You’re just measuring it wrong.

Daniel sits down with Amanda Natividad, VP of Marketing at SparkToro and the creator of the now-legendary concept “zero click content.” They break down how to develop world-class marketing taste, why linkless content wins, and what most teams misunderstand about modern content strategy.

Amanda unpacks the origins of zero click marketing, how she turned a casual comment into a viral framework, and why content that lives natively on social is more powerful (and measurable) than you think. She and Daniel explore how to reverse-engineer content that sparks DMs, shares, and real-world conversations, not just vanity metrics.

And, how do you align your team to define “good” if everyone has differing opinions?

If you’ve ever struggled to justify social ROI, align your boss around modern KPIs, or just want to create content that makes your audience say “holy sh*t, that’s me,” this episode is your playbook.

Follow Amanda:

LinkedIn: https://www.linkedin.com/in/amandanat/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com