WORKWEEK

By Daniel Murray

Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy. 

This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s affiliate marketing program. At Patagonia, their mission is centered on the environment, and their clientele is adventurous. So, when it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don’t lean heavily into loyalty and deals? 

And, Cricket debunks some misconceptions about the affiliate space. It’s more than just loyalty; it’s really brand awareness. Affiliates aren’t taking sales away from other channels. Where do they fit into the marketing funnel? 

Plus, Patagonia is more than just selling products, they’re aiming to bring environmental awareness and sustainability efforts to their audience. How does the buy-back program contribute to KPIs? In a world of overconsumption, how do you get customers excited about new products when overconsumption contradicts the brand mission?

If you’re a marketer who wants to learn more about how partnerships, affiliate strategy, and digital marketing all play a role in scaling, this is the episode for you.  

Let’s face it—consumers don’t trust ads, but they do trust their favorite creator, that go-to review site, or a friend’s recommendation. That’s where impact.com comes in. As the leading partnership management platform, impact.com helps brands turn creators, affiliates, and even loyal customers into powerful growth channels. Because in today’s world, the real buyer’s journey isn’t a funnel—it’s a group chat. Visit impact.com/millennial and take your marketing to the next level!

Follow Cricket:

LinkedIn: https://www.linkedin.com/in/cricket-treanor-836515114/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: http://www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com