WORKWEEK

By Daniel Murray

Did you know YOU are an influencer? 

Everyone technically is. 

In this episode, I sit down with Dr. G, current professor at Vanderbilt and consumer behavior expert to talk about bias, decision making, and ethics in marketing. We’re all human and we have biases, but how can we use it positively when we market products?

Plus, you can actually gain market share by telling consumers they’re missing out on an attribute your product has. (Hint: think 5 Hour Energy…with no crash later.) This FOMO consumers feel? It could be your ticket to success. 

And, we continue the on-going conversation about influencer marketing: turns out, you actually don’t need millions of followers to influence others—and someone else doesn’t need millions of followers to influence YOU. Ever recommended makeup to a friend or bought a shirt because you saw a Facebook friend wear it? You’re an influencer and you’ve been influenced.

If you’re into finding out the “why” behind purchasing and the bottom of the marketing funnel, this episode is for you.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com