29 October 2024 |

287 – How to Get Started with Email Marketing (+ BEING AN ATHLETE IN MARKETING) with Jordana Klein

By Daniel Murray

What do tennis and email marketing have in common? 

Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for. 

Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and UTSA, where KPIs might be different from a typical ecom brand? 

Plus, writing blogs is VERY different from writing emails. Your strategy for writing blog posts and social media should totally be different from writing emails, and it’s gotta flow even more. 

If you’re a marketer looking to up your knowledge about automation and email strategy, you don’t want to miss this episode. 

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Follow Jordana:

LinkedIn: https://www.linkedin.com/in/jordana-klein/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: http://www.workweek.com