WORKWEEK

By Daniel Murray

Looking for innovative ways to stand out in your content marketing? 

 

In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media.

 

Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths. 

 

00:00:05 – Co-founder of Lavender Talks Email Marketing and Community

00:03:49 – Building a Community-Driven Tech Company

00:05:31 – Building Community on LinkedIn: Tips and Tricks

00:15:05 – Playing to Your Strength: The Key to Successful Events

00:18:20 – Innovate Your Content with Familiarity

00:26:47 – Standing Out in a Commodified Content Market

00:33:39 – The Annoyance of Gated Content

00:38:20 – Connect with Lavender on LinkedIn

00:39:51 – How to Stand Out in Marketing

 

Follow Will: 

LinkedIn: https://www.linkedin.com/in/williamallred/

 

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

 

Sign up for The Marketing Millennials newsletter: 

http://www.workweek.com/brand/the-marketing-millennials

 

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

http://www.workweek.com