24 April 2024 |

251 – Do You Need a Fractional CMO?

By Daniel Murray

Do you need a fractional chief marketing officer? 

But first of all, what does a fractional officer even do?

Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs. 

How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights? 

And stay tuned as John shares his top strategies for building a cohesive marketing plan.

You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.


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00:02:10 – Advantages of Hiring a Fractional CMO

00:07:44 – Marketing Help for Small Businesses

00:09:30 – Becoming a Fractional CMO Requirements

00:11:10 – Fractional CMO Model Enhances Marketing

00:17:01 – Optimal Marketing Budget for Growing Companies

00:20:10 – Small Businesses Benefit from Fractional CMO

00:22:42 – Understanding the Evolution of Consumer Behavior


Read “Duct Tape Marketing” here.


Follow John:

LinkedIn: https://www.linkedin.com/in/ducttapemarketing

Website: https://ducttapemarketing.com


Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan


Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: