28 February 2024 |

234 – How to Better Understand Your Audience, with Patricia Rollins, Head of Marketing for Typeform

By Daniel Murray

Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal? 

Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power of a customer-centric approach.

Can more conversational forms improve customer engagement rates? Patricia shares her top insights on the importance of understanding your audience, optimizing the form experience, and leveraging data for more successful marketing campaigns. 

Discover the true impact of clear communication and learn how inclusivity can expand your customer reach beyond its typical limits. Tune in now!


Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/


00:00:03 – Patricia Shares Marketing Insights Podcast

00:00:17 – From Pizza to Marketing Success

00:02:33 – Navigating Audience Understanding in Cookieless Future

00:05:29 – Optimizing Forms for Targeted Content

00:11:31 – Embedding Forms for Successful Lead Generation

00:13:46 – Segment Customers for Revenue Growth

00:23:20 – Innovative Marketing Strategies Using Data

00:25:29 – Optimizing Form Experience for Websites

00:30:05 – Marketing Hill: The Power of Inclusivity

00:31:28 – Typeform Users, Let Me Know


Follow Patricia: 

LinkedIn: https://www.linkedin.com/in/rollinspatricia/


Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing


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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: