15 August 2023 |
185 – Cracking the Code of Successful TV Advertising, with Angela Voss
By Daniel Murray
How does TV advertising differ from digital ads?
In this week’s episode, Daniel chats with Angela Voss, CEO of Marketing Architects, about the intricacies of TV advertising. Angela reveals her best strategies for balancing short-term results with long-term brand building in the television world and explains why short-term thinking and cognitive bias impede marketers from doing their best work.
Plus, why should marketers think outside the narrow mindset that television advertising is just a short-term marketing play?
Angela explains how television advertising isn’t just a tactic for a quick audience grab—it’s a viable, long-term strategy when used correctly. Find out how she suggests utilizing television advertising and why the greatest risk in marketing is avoiding risk altogether.
4:57 Market and Out-of-Market Consumers
8:53 Understanding Target Audience
20:43 Metric Methodologies
22:43 Testing Out TV Ads
29:32 A Hill to Die On
34:38 Why You Should Test Other Channels
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