21 March 2023 |

145 – Creator-Driven Media Companies, With Ari Murray (Live at SXSW)

By Daniel Murray

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari.

Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product.

Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Ari:

LinkedIn: www.linkedin.com/in/arimurray/

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How To Stand Out As A B2B Creator

As a B2B creator, standing out in a crowded market can be a challenge. With so much content available online, it can be difficult to capture your audience’s attention and differentiate yourself from your competitors. In this blog post, we’ll explore some tips for standing out as a B2B creator.

  1. Know your audience

The first step in standing out as a B2B creator is to know your audience. Who are you creating content for? What are their pain points, challenges, and goals? By understanding your audience’s needs and preferences, you can create content that is tailored to their interests and provides value.

  1. Be authentic

Authenticity is key to standing out as a B2B creator. Your audience wants to hear from a real person, not a faceless brand. Share your personal stories and experiences, and be honest about your successes and failures. By being authentic, you can build trust with your audience and differentiate yourself from competitors who may be more focused on sales pitches and marketing slogans.

  1. Provide value

B2B buyers are looking for solutions to their business problems. By providing value in your content, you can position yourself as a thought leader in your industry and build trust with your audience. Share your expertise and insights, and provide actionable tips and advice that your audience can use to improve their businesses.

  1. Experiment with different formats

There are many different formats for B2B content, including blog posts, videos, podcasts, and infographics. Experiment with different formats to find what works best for you and your audience. For example, if your audience prefers visual content, consider creating more infographics or videos.

  1. Collaborate with others

Collaborating with other B2B creators can be a great way to stand out and reach new audiences. Look for opportunities to collaborate on webinars, guest blog posts, or social media campaigns. By partnering with other creators in your industry, you can leverage their expertise and reach new audiences.

  1. Stay up-to-date with industry trends

To stay relevant as a B2B creator, it’s important to stay up-to-date with industry trends and developments. Follow industry thought leaders on social media, attend conferences and events, and read industry publications to stay informed. By staying up-to-date with the latest trends, you can provide timely and relevant insights to your audience.

  1. Be consistent

Consistency is key to standing out as a B2B creator. Create a content calendar and stick to it, so your audience knows when to expect new content from you. By being consistent, you can build a loyal following and establish yourself as a reliable source of valuable content.

In conclusion, standing out as a B2B creator requires a strategic approach that is tailored to the needs and preferences of your audience. By being authentic, providing value, experimenting with different formats, collaborating with others, staying up-to-date with industry trends, and being consistent, you can differentiate yourself from your competitors and build a loyal following.