WORKWEEK

By Daniel Murray

This episode’s a special one as Daniel sits down with one of the most influential marketers in his life, his mom.

Beverly Pamensky is also a serial entrepreneur in the travel and event industry, a small business advisor, and coach & mentor.

Daniel and Beverly talk about how she adapted her marketing tactics after a global move, the importance of building fans of your brand, and the marshmallow campaign she invented to win loyal customers and stand out in a male-dominated industry.

And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.

Follow Beverly:

LinkedIn: linkedin.com/in/bevpamenskymurray

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How To Build Brand Evangelists

Brand evangelists are customers who are not just satisfied with your products or services, but also actively promote them to others. They are invaluable to any business as they help build brand awareness, generate leads, and drive sales. In this blog post, we will discuss how to build brand evangelists for a marketing professional.

1. Focus on Customer Satisfaction

The first step in building brand evangelists is to ensure that your customers are satisfied with your products or services. Provide exceptional customer service, respond to customer complaints and feedback promptly, and ensure that your products or services meet or exceed customer expectations.

2. Identify Your Ideal Customers

Identify the customers who are most likely to become brand evangelists. These are customers who are passionate about your brand, have a large network, and are active on social media. Look for customers who frequently engage with your brand, leave positive reviews, and refer others to your business.

3. Engage with Your Customers

Engage with your customers on a regular basis. Respond to their comments, questions, and concerns on social media and other platforms. Provide them with valuable content and resources, and ask for their feedback and opinions.

4. Encourage User-Generated Content

Encourage your customers to create and share user-generated content. This could be in the form of reviews, photos, videos, or testimonials. Use this content to showcase the benefits of your products or services and build trust with potential customers.

5. Offer Rewards and Incentives

Offer rewards and incentives to your brand evangelists. This could be in the form of discounts, exclusive offers, or special access to events or content. These rewards will not only encourage your existing evangelists to continue promoting your brand but also attract new ones.

6. Empower Your Brand Evangelists

Empower your brand evangelists to become advocates for your brand. Provide them with tools and resources that make it easy for them to share your message with their network. This could include branded graphics, social media posts, or email templates.

7. Measure and Evaluate Your Results

Measure and evaluate the results of your efforts to build brand evangelists. Use analytics tools to track engagement and conversion rates among your evangelists. Analyze the data to see what is working well and what could be improved for future campaigns.

In conclusion, building brand evangelists is a powerful way to increase brand awareness, generate leads, and drive sales. By focusing on customer satisfaction, identifying your ideal customers, engaging with your customers, encouraging user-generated content, offering rewards and incentives, empowering your brand evangelists, and measuring and evaluating your results, you can build a loyal and passionate community of brand evangelists who will help take your business to the next level.