WORKWEEK

By Daniel Murray

Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling.

Matei is Co-founder and CEO at Blindspot, the company building the world’s first interconnected network of digital indoor & outdoor screens for advertisers.

He and Daniel get into conversation on how to drive traffic using clever billboard tactics, why in-house creatives are a trend Matei loves to see, and connecting the dots between creativity and effective marketing.

Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.

Follow Matei:

LinkedIn: linkedin.com/in/mateipsatta

Twitter: https://twitter.com/mateipsatta

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How To Create A Viral Billboard Campaign

Billboard advertising can be a powerful way to reach a wide audience and create buzz around your brand or message. But how do you create a viral billboard campaign that captures people’s attention and generates widespread interest? In this blog post, we will discuss how to create a viral billboard campaign for a marketing professional.

1. Identify Your Target Audience

The first step in creating a viral billboard campaign is to identify your target audience. Who are you trying to reach, and what message do you want to convey to them? Understanding your audience and what resonates with them will help you create a campaign that connects with them on a deeper level.

2. Choose a Creative Concept

A viral billboard campaign needs to be creative and attention-grabbing. Choose a concept that is bold, unique, and memorable. It could be a play on words, a humorous message, or a stunning visual. Whatever the concept, it needs to be relevant to your brand or message and resonate with your target audience.

3. Keep It Simple

While your concept needs to be creative, it’s important to keep the message simple and clear. A billboard has limited space and time to capture people’s attention, so the message needs to be easily understood and memorable. Avoid cluttering the billboard with too much text or imagery.

4. Leverage Social Media

Social media is a powerful tool for amplifying the reach of your billboard campaign. Create a hashtag that aligns with your campaign and encourages people to share photos of your billboard on social media. You could also create a social media contest that incentivizes people to engage with your campaign and share it with their network.

5. Be Strategic with Placement

The location of your billboard is crucial in creating a viral campaign. Choose a high-traffic area where your target audience is likely to see it. You could also consider placing the billboard in a unique or unexpected location that generates buzz and excitement.

6. Measure and Evaluate Your Results

Once your billboard campaign is up and running, it’s important to measure and evaluate your results. Use analytics tools to track engagement and social media activity related to your campaign. Analyze the data to see what worked well and what could be improved for future campaigns.

In conclusion, creating a viral billboard campaign requires careful planning, creativity, and strategic thinking. By identifying your target audience, choosing a creative concept, keeping the message simple, leveraging social media, being strategic with placement, and measuring and evaluating your results, you can create a successful and memorable billboard campaign that generates buzz and captures people’s attention.