15 November 2022 |

121 – The Power of Association Marketing, with Casey Adams

By Daniel Murray

Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age.

Daniel and Casey get into the kind of conversation where you’ll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company.

Follow Casey:

LinkedIn: linkedin.com/in/casey-adams-430b3114a

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com


0:00 Intro

02:03 Making The Right Associations

07:02 How to DM Influencers

09:18 Creating Instant Connections

13:25 The Most Powerful Way to Market Yourself

16:12 Time to Triple Down

21:48 Embodying The Entrepreneur Spirit

27:06 Your Podcast As A Media Company

33:16 Just Get Started Already

35:59 Exciting Future Shout Out

How to Repurpose Short Videos

Repurposing short videos is the time saver all marketers are looking for when it comes to getting more bang for your buck.

Quality content can be resource heavy, ensuring you get the most from every second of video you’ve created, is the very best way to get the most from the resource you’ve invested.

Here’s how to repurpose your short video across TikTok, Instagram and YouTube

Decide What Platform You Want To Repurpose Your Video For

The first thing you need to do is decide the platform where you want to repurpose your video.

While it’s great to have a presence on multiple platforms, you can’t be everywhere at once. So, you need to choose the platform where you can invest the most amount of time and make the biggest impact.

If you’re in the B2B space, then TikTok is a platform where you can reach a wide audience. If you’re in the B2C space, then Instagram and YouTube are platforms where you can reach your target audience.

Though of course, your audience segmentation research will give you the data you need. Don’t waste time going where your audience doesn’ hang out.

Tips For Creating a Short Video

Now that you know the platforms you want to repurpose your video for, let’s talk about how you actually create a short video. Like we said before, people are itching for information in shorter formats. So, the goal is to pique your customers’ interest in just a few seconds.

So, here are a few tips to keep in mind while creating short videos.

– Keep your videos short – Short videos make it easier for your customers to consume the content on the go. It’s easier for them to consume your content when it’s in a shorter format. Keep your videos short to keep your customers engaged.

– Create a narrative – If you have a product or service that’s new to your customers, you can use a narrative to explain the product or service in detail. Narratives are not only helpful for beginners, but also for people who are familiar with your products or services.

– Use humour – With so many entertainment options, including funny videos, audiences like to take in information in a lighter tone. If you’re able to make your customers laugh, it’s more likely that they’ll remember your brand.

How to Repurpose Your Short Videos on TikTok

If you want to know how you can repurpose your short videos on TikTok, it’s best to use the “re-post” feature. When you re-post a video, you can change the title, select a new filter, and add a new description. You can repurpose your short videos by posting them as a series.

TikTok has a slideshow feature where you can post a series of short videos one after the other. This way, you can create a short video series where you can educate your customers while they’re waiting. You can repurpose a short video on TikTok by posting it as a standalone video. This way, you can add your own description and keywords to get more views and engagement.

How to Repurpose Your Short Videos on Instagram

Use the “story” feature to repurpose your short videos. The only difference is that you can’t change the description. You can also use carousel to showcase your short videos.

You can repurpose a short video on Instagram by posting it as a standalone image or video. You can add your own description and keywords to get more views and engagement.

How to Repurpose Your Short Videos on YouTube

If you want to repurpose your short videos on YouTube, the best way to do that is to create playlists.

Playlists are a great way to create a library of videos, especially if you’re in the B2B space. You can create playlists with your short videos to educate your customers while they’re waiting. You can repurpose your short videos by creating a new video with them.

This way, you can add your own description, keywords and use the different editing tools to make the video more engaging. You can also use the annotation feature on YouTube to add interactive content to your short videos.