11 October 2022 |
114 – Meet The Marketing Swiss Army Knife Dedicated to Startups, With Sheeta Verma
By Daniel Murray
Sheeta is the marketer you need when you’re ready to scale. Find out why Sheeta works exclusively with startups and the 2 questions she asks all entrepreneurs.
Daniel and Sheeta get into what it’s like to grow up around startups like Tesla and Apple in the Bay area, why you need to know who and where your customers are, and why it’s so much fun being a scrappy marketer.
You’ll also hear Sheeta’s takes on why marketing needs a seat at the product development table, and why marketers should get out of the toxic cycle of jumping on trends.
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5 Startup Marketing Strategies
The marketing department is often the most challenging for any startup. It’s a new venture after all, and you need to reach as many people as possible in order to achieve your goal of selling more products or services. The trick is to stand out from the crowd without spending too much money at the same time.
The good news is that there are many ways to do this without breaking the bank. There are so many companies looking for ways to grow that almost every day someone comes out with a new marketing strategy that they think will take their business somewhere. However, not all of these strategies work in every situation and not all of them are cheap either. In this blog post, we’ll be discussing 5 different startup marketing strategies you can use when launching your own company.
1 Paid Advertising
Paid advertising, such as Google AdWords, can be an excellent source of leads for your business, but it can also be very expensive. One way to mitigate the cost is to use a bidding system where you set a maximum you’re willing to pay based on particular keywords. The trick is to find the right keywords that are relevant to your business and get good conversion rates.
If you’re selling cabling services, you might use keywords like “cable installation near me” and “best electrical contractor”. You can also use negative keywords like “no electrical contractor” and “no cable installation near me” if you want to avoid being displayed next to services you don’t offer.
2 Free Events and Meet-ups
Holding meet-ups and events in your local area can be a great way to reach out to your target market. If you have a large enough budget, you might be able to book a venue. If not, consider using a co-working space. You can also ask to use a space owned by a university or other large institution in your area.
You might not be able to use the space for free, but you might be able to negotiate a discounted rate. You can also reach out to your local chamber of commerce and other organizations and ask if you can promote your event at their location. You might even want to consider offering a free membership or other incentive for groups that let you use their space.
3 Email Marketing
Email marketing is a tried and true marketing strategy that many businesses use to build their customer base and keep those customers coming back for more. The trick is to not overdo it and send out emails that are too frequent, otherwise your customers will likely start blocking your emails. You should also avoid sending out emails without a clear purpose in mind.
There should be a clear call to action in your emails so your customers know exactly what you want them to do as a result of reading your message. Most businesses, especially startups, use a hosted service like MailChimp or CampaignMonitor for their email marketing. You can also use Microsoft Office, if you have it, to send out bulk emails. However, you’ll want to look into a more efficient marketing automation tool such as HubSpot if your business grows.
4 Video Marketing
If you’re in a service-based industry, you might want to consider creating a video series that shares tips and tricks on how to do something specific. For example, if you’re a cabling contractor, you might want to create a video series on how to install different types of cabling.
You can use YouTube to host and promote your videos, and you can also use Google AdWords to promote your videos on YouTube. If you decide to create a video series, don’t forget to add subtitles and transcriptions to your videos, especially if you want to rank in the SERPs for terms that are in a different language.
Partnering with another business in your area can be a great way to get your name out. You can also use the partnership to offer something of value to each other’s customers. You can also partner with other businesses in completely unrelated industries to see if there are ways in which you can help each other.
You never know what could happen. There are many other startup marketing strategies out there, but these are some of the most common ones. Make sure to do your research and choose a strategy that fits well with your business and that you’re comfortable with. Moreover, don’t forget to measure your results. For every marketing strategy you implement, make sure to track the amount of leads it generates and whether those leads turn into actual sales.