Envestnet’s Plan to Keep Up With Consumer Behavior
Are you familiar with impulse purchases? It’s the moment you’re in a store’s checkout line, and you see all the little goodies on display. You grab it. You buy it. You didn’t even think twice about it. This is an example of how stores leverage human behavior to induce impulse purchases right in front of you to make more money. …
Read MoreKeeping Up With Consumer Behavior
Consumer expectations and experiences are changing faster than ever. The when, where, and how consumers engage with fintech tools has evolved dramatically – and fintech companies are struggling to keep up. Dani Fava, Head of Product Innovation at Envestnet, dropped some knowledge during the Future Proof Festival about where fintech is falling flat in helping consumers build wealth. To understand the pitfalls, we must first…
Read More3 Steps to Diversify Your Network
IQ doesn’t explain the difference between top performers and average ones. Highly-productive leaders, operators, and investors develop relationships with other experts – and build networks that are significantly more diverse than their average-performing colleagues. Carnegie Mellon researchers Robert Kelley and Janet Caplan, who analyzed the characteristics of exceptional engineers at Bell Labs, made this discovery in 1985. It’s 2022, and…
Read MoreThe Business Case for Inclusion
Diversity, equity, and inclusion in product design are about the moral and human case. I.e., it’s just the right thing to do. There’s also an opportunity on the business side of the table when we think about groups that have been historically marginalized. Research shows that people are more likely to act as you want them to when they see themselves reflected. When consumers see…
Read MoreThe New Inclusive Future of Fintech
We all want to be seen. When we think about inclusion, we need to consider everyone wanting a product or service to feel like they were thought of throughout the product design and development process. Look at this example from Etsy, which encompasses what it means to help someone feel seen. How can fintech, too, reshape building…
Read More3 Steps to Fix Fintech’s Diversity Problem
“The tech industry loves to talk about how it is changing the world. Yet retrograde, gendered patterns and habits have long fueled tech’s extraordinary money-making machine. Breaking out of them might ultimately be the most innovative move of all.” ~ Historian Margaret O’Mara Diversity in the fintech workforce is still not good enough. Striving for gender…
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