The Problems Plaguing The Cannabis Industry In California

Breaking down the problems plaguing the cannabis industry in California…  Cannabis companies in California are struggling. California might be the largest cannabis market in both the United States, and the world, however, the market is by no means without its problems. Warnings… More than two dozen cannabis industry executives co-signed a letter to Gov. Gavin…

Read More

Accurately Presenting Cannabis Products To Consumers

I am deeply frustrated. The cannabis industry has no shortage of incredibly smart people, and yet we as an industry continue to say a lot of stupid things. This realization dawned upon me yesterday as I made my way around a cannabis retail store for the first time in over a year — having called…

Read More

420,000+ Full Time Jobs

DEEP DIVE 420,000+ Full Time Jobs Breaking down the latest employment report on the U.S legal cannabis industry…  It has become impossible to ignore the positive impact legalizing cannabis is having on economies across North America, this at a time whereby cannabis companies are effectively being asked to operate with one hand tied behind their…

Read More

The Universal Challenges To Succeed In Cannabis

This weekend, I became even much more bullish on the future of cannabis. On top of having to deal with the worst windstorms in 10 years, I was fortunate enough to give myself food poisoning. While this wasn’t the most ideal way to spend a weekend, it did provide an ideal opportunity to reflect on…

Read More

The Future Of Cannabis Topicals

DEEP DIVE The Future Of Cannabis Topicals Breaking down the full potential of cannabis topicals as an emerging category…  The Past… Whereas once the only way to consume cannabis was to smoke dried cannabis flower, times have changed and consumers now have the choice between dozens of different form factors of cannabis. Although dried flower remains…

Read More