WORKWEEK

Maximizing cannabis retail sales during the holiday Listen… I know Halloween hasn’t even happened yet, but your girl loves turkey. Thanksgiving food is always on my mind. And because of Green Wednesday – it *should be* on the cannabis industry’s mind, too.  Green Wednesday happens the day before Thanksgiving and is often referred to as…

A crash course on business  I did not graduate college – and I’ve had people with prestigious educations reach out to me and ask: how can I break into the cannabis industry? That’s probably one of the reasons why I love working in cannabis so much. There aren’t predetermined requirements to work in cannabis, but…

The dust has settled and the initial excitement & shock of President Biden’s surprise announcement is gone.  Reality is setting in and people are wondering if this is *actually* good for the cannabis industry. Some say no, some say yes, some say to be quiet because it’s progress.  I don’t think anyone is wrong because…

Some maintain that cannabis brand loyalty is the industry’s biggest lie (this article used my content to support their opinion – & yes, I feel famous for that), while some high-performing brands do feel a sense of brand loyalty from their consumers.  Brand loyalty is how customers perceiveyour brand. What they feel and know about…

Okay, y’all. Here’s the truth.  I had a glorious time covering the downfall of MedMen in a previous Green Paper.  I don’t enjoy watching people fail. I’m not evil, but Adam Bierman and Andrew Modlin aren’t simply poor old execs down on their luck.  The MedMen founders have been dubbed everything from the industry’s worst-ever…

There are so many problems in cannabis that are out of our control. Not everything is, though. There are 3 present & common problems that are within the operator’s control.  Rejecting traditional business practices  If you’ve been around the legal cannabis space long enough, you’ve probably heard about “suits vs. roots.”  It’s the idea that traditional, corporate…