Don’t mess this up
(A quick little note before we dive in): If you’re not having a good day at work, I’VE BEEN THERE. And, I’m sorry. And, I hope you don’t settle and keep going until you find somewhere that is right for you. TAG Let’s get into it! This email isn’t just a love note to my…
Read MoreBrand Marketers, I come in Peace
DEEP DIVE: Here at Go-to-Millions, we know how important both functions are to any successful Go-to-Market planning. WE LOVE THE BRANDS WE LOVE WITH ALL OUR HEART. 💖💖💖💖💖💖💖 Those brands are built with the help of insanely talented brand marketers who build, protect, and design experiences that make customers LOYAL and HAPPY. Notice that I…
Read MoreShop, Drop, and Scroll
I help run influencer campaigns and activations all.the.time. It’s fun. Sure, I spend more of my time on the paid ads side of the house & in Shopify (landing pages, DR video creative, audits, building tech stacks, launch strategies, and websites). But, influencer marketing is exciting. IT’S PERSONAL. Our team knows what works on the…
Read MoreDoing good is good for business
You can be the type of lawyer that saves dolphins, or the type of lawyer that doesn’t. You can be the type of Operator who notices and offsets the very real and very present and very large carbon footprint that online stores create, or you can be the type of Operator who doesn’t care. Here…
Read MoreIt’s all about that high AOV, baby!
DEEP DIVE It’s all about that high AOV, baby! I’m obsessed with JEWELRY. If I were being HONEST, I’d tell you that I spend ~20 minutes a day looking at different jewelry online. I’m on #engagementring TikTok. I follow every successful (and every small) jewelry brand I can find on IG. I add something to…
Read MoreCheap is expensive.
This is the motto of all mottos. It applies to any and everything in life, in theory, and in commerce. As a marketer, if you give me a sales goal, I have just one question: WHAT’S THE BUDGET? With ample ad spend and the right team (so long as there’s PRODUCT MARKET FIT), almost anything…
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