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Hey Marketing Bestie, Just went to Vegas on a work trip. As we landed the flight attendant said, "Welcome to Lost Wages". I've told everyone I know lol. Cracked me up. Was this email forwarded to you? Sponsored by Bloomreach ✏️ NEW MARKETING WORKBOOK: how 5 ecom leaders, from Groupon to Uncommon Goods, decide when to trust the data...and when to trust their gut. 🧠 7 things I would NEVER let AI do as a Marketer.And this is coming from someone who uses AI every single day. I'm all for making Marketing faster, easier, and a little less painful. It's painful to be a Marketer, and don't let anyone tell you it's not. Still, no pain no gain. Here are some shortcuts I would never take. Where I feel a human is required. 1️⃣. Talk to my customers.AI can analyze 10,000 customer interviews. But I want to be the person asking the questions, hearing the hesitation, and noticing when someone says something they didn't even realize was importantly off-script.  2️⃣. Decide what my brand stands for.AI can generate 50 positioning statements before I've finished my morning coffee. But it shouldn't decide what my brand believes, who we're trying to reach, or what we're willing to stand against.  3️⃣. Write my final headline.I'll use AI to explore angles, pressure-test ideas, and find weaknesses. But the final words? Those are mine. Especially when a single word can change how someone feels.  4️⃣. Make the big creative bet.AI is great at finding patterns in what's already worked. But sometimes the best campaign is the 1 that looks terrible in a spreadsheet and brilliant in the real world. I want a human making that call.  5️⃣. Build actual relationships.AI can research someone before a meeting, draft a follow-up, and remind me when it's time to reconnect. LOVE that. But I'm not letting a chatbot pretend to be me in a personal conversation. If I'm congratulating someone, thanking them, or reaching out because I genuinely care, those words are coming from me. Otherwise, what's the relationship even worth?  6️⃣. Decide what's funny.AI can write jokes. It can understand joke structures. But knowing whether something is funny for your audience, from your brand, at this exact moment requires taste, timing, and cultural awareness. I'm not outsourcing that.  7️⃣. Make the final call.AI can optimize campaigns, recommend budgets, and identify winning creative. But deciding whether something should go live is different from predicting whether it'll perform. A human needs to own the consequences.  MEME OF THE WEEK  REPORT THIS POST Everyone wants a “report AI slop” button on LinkedIn. Do I want 1 for bad human writing too? Yes please, make it a double. I’m hosting a free workshop with Markup AI to build a brand voice playbook. So everything you publish (AI-assisted or not) is worth reading. It's worth attending. Ari even signed up. 🎙 TUNE IN Podcast to listen to this week (Under 14 min): Your Email's First 200 Characters Are EVERYTHING Now and Most Marketers Aren't Ready What you will learn: 🎙: Why Instagram may be a much easier growth play than YouTube JUST FOR FUN 🤩: Brand of the week: ALAIA *from SiriusXM Media Watching F1 and I can tell Ari is annoyed. She hasn't said anything I just keep looking up and she's glaring at me. I'd turn on Real Housewives but it's only lap 63. Your friend, | ||||||||
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