Workweek Newsletter {beacon}

Ari Murray

Nov 1st, 2026

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In partnership with

Bonjour Millionaire,

The below is the very last time we will talk Halloween or anything Fall for that matter until August of next year. Time for Christmas!!

*The feathers were for at-home as it's hot as fuck here
**We are an almond joy family. No questions at this time.
*** The candles are 15 because he turned 15 months yesterday. Of course.

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NOTES TO ELF

We are soooo ready for holiday over here. The hardest and most important revenue time of the year. I don't know when your shipping cut off is but I'm sure it's sooner than you wish and for that reason we are starting HOT HOT HOT and it's not too early.

The only creatives I'm jealous of right now from other brands are festive creatives. Nothing else stands a chance. I like this from SKIMS. I like this change from Shopify. Do you see what I'm saying?

The hayride is over. NO MORE FALL. Because that is not what the market wants from us. They want to experience the magic of the holidays and we can bring it to them early. So that someone else isn't more top of mind when the moment to actually convert strikes.

P.S. New visitor % better be climbing from all prospecting traffic sources. If it's not, you have to change that really, really, really soon. Thank you! It's November! We are not waiting!!

CREATIVE THAT SLEIGHS

❄️ Holiday lives everywhere, not just the holiday store (if you're brave and willing to roll up your sleeves and revamp your touchpoints to make sense for the time and place we're in right now!)

Think deeply and with urgency about your above-the-fold content and the assets you're showing. A big juicy audit is worth your time and just Wispr Flow as you pick apart the things that don't feel relevant and REPLACE THEM. On as many of your storefronts and as many of your pages as you possibly can. This isn't hard, it's just effortful. Therein lies the opportunity!

❄️ ❄️ I made a Sephora ad this week that I love. I am not a graphic designer. My focuses are DTC and Amazon. But, my ad is great (IMO) and running. I want so many ads from so many sources across so many channels and angles driving to so many different destinations to shop that it just feels like the brand is EVERYWHERE. Because when you're everywhere, you're in the conversation. That's really important because you know, it's already November!! Make lots of ads. ALL OF YOU!

❄️❄️❄️ AI and I analyzed our Meta account this week and it helped me draw a conclusion that I had never realized. It didn't draw the conclusion, it just grouped a group of ad creatives together in a way that I hadn't seen before and didn't intentionally filter for and I saw a pattern. That pattern is going to change the way show up over the next 2 months. Because once you see the pattern, it's kinda really obvious. Maybe that's how we should be using AI? To cut data in a way that we don't think to. And then we can step back and ask if the patterns we find make sense? Because I think they will and I think that's an excellent use of time.

But speaking of creative that sleighs (yes, we're proud of that 1 here at Go-to-Millions), I'm not saying we can ONLY talk about holiday for the next 2 months. We can just please stop talking about fall.

❄️❄️❄️❄️ The NYC Marathon is a perfect moment in time to zone in on. I added the taxi emoji and that's a top 5 emoji for me.

❄️❄️❄️❄️❄️ As is the Gilded Age premiere tonight. This made me smile because it's a niche reference but you know what niche is what it's all about. The yellow heart throws me but what do I know?

P.S. Chat Astra had good suggestions. The candle and the mirror both really work for me. But, I don't work there, and this is a waste of my time so I will move on!! Except maybe my point is before we all send work out into the world we can ask AI if it has any better ideas? Not all the time but if we're ever stuck ~~and/or tempted to use a heart emoji.~~

RE-GIFT THIS

Please go look at the November email sends you had last year that did not pull their weight. Study them. The next 2-weeks aren't a time to repeat the mistakes of last year. 🙂 That just puts more pressure on the 2-weeks that follow, and I don't need more pressure. I'm sure you don't either!

WEEK #45/T-MINUS ‘TIL THE FEAST

26 days to Black Friday! Caraway Home has been on sale since October. Many, many brands will follow as early as TOMORROW. They would have gone out today but that's a lot of site-changeover for a Sunday.

Look alive!

LEFT IN SANTA’S CART

I haven't ordered anything from Sephora yet this sale but don't worry my cart is full and I will strike. Probably the second the thing I want 5th most sells out. That's the kick I need.

ON MY ADVENT CALENDAR

Remind me to check Olipop's ad library every day until we get more of these (This is from last year). Just a casual Meta ad. ~~No wonder Poppi is hurting.~~

THE WEEK IN A MEME

Gilded Age Sunday!!

WORKWEEK