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Workweek Newsletter {beacon}

Ari Murray

Oct 30th, 2026

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In partnership with

Bonjour Millionaire,

My son and I have started to do Friday morning 6:30am pancake dates just us and we're both having a great time. I don't let him eat syrup but someone has to.

I also make the restaurant take a picture of us. We usually wear matching yellow outfits or something of the sort. Maybe I need a duck rain jacket? More on that later.

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TOOL OF THE WEEK:

GO-TO-MARKET TIP OF THE WEEK:

I have a dashboard I've built with AI that shows where we should be by hour and by UTM source and when we fall off it sends a slack to sound the alarms. I'm fun in real life I swear LOL.

I do this because I need to know what is wrong when something is wrong. AI helps me find that out.

And, to call myself out, as I built my dashboard I literally asked AI at the end "I'm a Chief Digital Officer, what metric do I not have here that I should be watching that is embarrassing for me to have missed?"

Literally call yourself out.

ADDED TO MY WISH LIST THIS WEEK:

Sephora BI is on my mind!!

🦆: Stocking up.
🦆: Stocking up.
🦆: Pains me to buy it but stocking up.
🦆: Stocking up.
🦆: From the brand I work for but I swear you will love. It's really great.

BRAND OF THE WEEK:

Boden: It arrived! Better than I could have ever dreamed. And raining tomorrow. On Halloween! My little mallard will wear this before switching into his Donald Duck costume for evening. I'm Pluto.

WEBSITE OF THE WEEK:

mes° beauty: But this isn't a compliment (I'm sorry!) Sharing here as a warning to not launch a brand with reviews showing. You have no customers. You are starting from scratch. Hide the fucking widget until you've collected 100 reviews per product. Do so via CRM. Don't be a sitting duck! 🦆

Sara R. is graffiti!