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Bonjour Millionaire, 

I write this while lying in bed in full makeup because I am too lazy to get up and wash my face even though Martha Stewart gave that advice during the Amazon Advertising Conference keynote.

To ALWAYS wash your face. She then plugged her skin care line because she's a fucking icon.

Anyways, when I finally do get up and do listen to Martha, this is what I'll use.

Ken Eurich did an ad with Cetaphil and I listened and she was right.
Then Bethenny Frankel recommended this so I double cleanse to use this up almost gone YAY but I hate it. She was wrong.
Then I use a Neutragena wipe which I shouldn't but life is hard and I do. On my eyes only.
Then I use Caudalie.
Then I use prescription strength retinol.
Then I use Youth Serum.
Then I use this moisturizer. It was a GWP with my subscription for like a year so I have 10 of them. I like it and never would have bought it or found it without the gift(s).
Then I use these eye patches and leave them on for like 2 hours.
Then I use my Chanel lip gloss in 446 that I don't shut up about. 🆙

No wonder I can't bring myself to do the above. I hate 1 of the products, I feel guilty about 1 of the products, and there are 50 steps.

I wonder how many steps Martha has and what she'll sell me into when I go look.

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TOOL OF THE WEEK:

Sponsored by AppLovin

My Tool of the Week is a $5,000 ad credit match on AppLovin. 📲💘

HOW TO MAKE THE MOST OF $5K:
1️⃣. Gather all your fatigued video creative. (It's most creative-hungry channel in my mix, and your old winners WILL get a 2nd life)
2️⃣. Check they have captions (Ads with captions have 64% higher Day 0 ROAS on AppLovin)
3️⃣. Schedule that demo & let them hold your hand through campaign setup
4️⃣. Set up the Shopify pixel & deploy deploy deploy.

Sincere advice: Set it up pre-November (earlier the better/cheaper), and give it more than a week to prove me right. You'll be in great company (me, I'm the company).

DEMO APPLOVIN FOR $5K

GO-TO-MARKET TIP OF THE WEEK: 

When in doubt, your offer is broken. Change your offer and change your life.

I keep saying that. IT IS ALWAYS OUR OFFERS AND WE DON'T LIKE TO THINK THAT.

My least favorite offer is the type that is unchanged. My other least favorite offer is the type that is too steep (desperate) to attract the quality of customer you can afford to keep.

ADDED TO MY WISH LIST THIS WEEK:

🎃: What to run December 1st.*
🎃: This Boden suit that Kate is getting in the pattern and I am not brave enough to.
🎃: I want this but I don't think I'll actually make my own cranberry sauce ever in this life.
🎃: My friend just sold this to me and she said it's microwavable and that is my speed.
*Resource brought to my attention by AppLovin.

BRAND OF THE WEEK:

Aman: Cinema! I have never stayed at an Aman. But I know I will 1 day and I will love it and until then I will worship their marketing. Play with sound.

WEBSITE OF THE WEEK:

POSSE: I REALLY REALLY like the script they use. Nevermind that I can barely see it as the contrast is not there and it's quite a thin font but I love the look. Very holiday to me in the best way.

MEME OF THE WEEK: 

AU REVOIR!

Things I like!

Our Build Your Own Mini experience. I'd get mini Ambrette Deodorant, Lily Body Wash, Black Rose Hand Cream, and Neroli Deodorant if I were you.
This jacket that Jenni Kayne WILL NOT STOP TARGETING ME WITH. I THINK WE'RE ON TOUCH 8. It's working, keep going Jenni.
And, this type of UGC (linked).

Love you, 
Ari