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Bonjour Millionaire, I write this while still sitting in bed in South Florida and it is indeed not feeling very Stowe, VT just yet.  As I write, I'm wearing grey on grey because otherwise grey looks horrible on me. You too? These sweats from Jenni Kayne but in grey that no longer seems to exist, this sweatshirt from perfectwhitetee, and my new silver (to match the grey) French Pin from Skin Pharm that I got in my advent calendar that I opened even though it's October (this launches Tuesday and you should get it). If the festive weather will not come, I will open presents to get into the spirit. I also just got a mani pedi and came home and Daniel asked me why my toes were painted black. They are Lincoln Park After Dark, you dumbo. He actually got even meaner and asked me why my hands weren't also painted orange for Halloween. 🧙 That's a boy witch. It's Daniel. Was this email forwarded to you? Sponsored by Hightouch An astonishing amount of prompting advice boils down to "be specific." Free, virtual, 3pm ET. Bring the prompt that keeps letting you down, ok? COOL LEAVES I PICKED UPThis week for me was all about Chat Astra 6. I'm seriously taking my childhood pumpkin patch photos and turning them into ads. Literally removing myself and my sisters and replacing with Santal & Vetiver deodorants. Would show you the final product but it's too good (I'm a biased artist). Very, very work in progress but excited for the journey. This is the year of lo-fi creative so I'm taking it back to the late '90s.  I also made TikToks for TikTok Shop. With my face in them. Because TikTok Shop is a quantity play and that halo is important to me for both Amazon and DTC and of course total business and you know what content is free? The content I make myself. Doesn't hit my performance creative budget and I think we should all ask ourselves what we're willing to do to drive growth. I'm responsible for growth marketing in our org and so I need to try really hard and I will. And you know I'm willing to do a lot for my halos. I literally got a manicure because I think it's a bad representation of the brand to have my red half-bitten nails on the mic. If you see me on TikTok Live please don't be surprised. CRISPIEST FALL CREATIVEAgain, grey on grey is my taste but I really love this ad.  But Ari! Why do you love it? Thank you so much for asking, dear Millionaire. Because Suzie Kondi is playing in the right sandbox and associating with a brand that is bigger and that has more brand equity than they do. What brand you ask? Chanel. Chanel classic flap in caviar and silver goes really well with their sweatsuit. Because their customer would care and in giving this girl a Chanel bag for their ad, it is socially native and signaling to the buyer that their Grey Heather goes with good things. Oldest, most universally impactful trick in the book. P.S. This is the brand's address so I know they know what they're doing. Hamptons!  WORTH ITS WEIGHT IN GOURDSThis copy from Daily Drills did it for me. Great way to announce the launch of lounge wear.  WEEK #43/T-MINUS ‘TIL THE FEAST41 days until Black Friday. We're going to maybe launch a new channel between then and now due to some very juicy ad credits. What are you going to do to get more dollars deployed? Who can you get ad credits from? Have you asked? IN MY WHEELBARROWI really am inspired by my sister and plan to do a FULL Container Store revamp of my bathroom storage. She just moved to a gorg new apartment and so I've decided to steal her organization systems. Poor thing has to unpack and I'm making her do this for mine. Don't feel bad for her though she's CURRENTLY borrowing truly every Canda Goose and Burberry item I've ever owned.  Sponsored by AfterShip AfterShip’s 15-step Q4 checklist maps out every week of BFCM. 📥 GOODBYE | |||||||
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