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READ TIME: 2 MINUTES. Agentic gauntlet has been thrown. I've never seen something smarter. My jaw dropped. Look what I found when I Googled SKIMS to find the sweats I'm wearing to link you. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Go-To-Millions
Ari Murray
Oct 16th, 2026
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Bonjour Millionaire, 

I write this while sitting in bed in South Florida with my Eight Sleep set to +2 even though I'm awake and need to be but it's a little chilly. Only 87 today outside, but 68 inside because Daniel saw a TikTok about optimal baby sleeping temperature and he's biohacking. By he I mean my 1 year old.

As I write, I'm wearing a DONNI. shirt and OLD SKIMS bootleg sweats, but these 2 necklaces stacked because on their own I don't think they hit. Together, I think they do. My mom gave me 1 of them, my Dad the other. I hope neither of them read this. If they do, thank you both so much for the thoughtful presents. I love them and think they look gorgeous when worn together.

Was this email forwarded to you?


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GO-TO-MARKET TIP OF THE WEEK: 

I asked Claude today what day so far this week I was most productive. And then, I asked him where he thinks I can improve.

It stung a little (his feedback) but I low key think Claude thinks I'm a G. Still, I plan to work on the gaps he found. For 1, I hold up approvals. That's fixable and not mean LOL.

Also, I saw something a while ago from Taylor Holiday that said something like you should ask yourself before you do a task if AI could do it better than you and to assume that it could.

That might not be the quote but I've been doing that and I've built dashboards this week that I never knew I could build and part of the way I've built them is I literally type: I'm a Chief Digital Officer, what metrics aren't here that I should have known to ask you about.

I'd rather be dumbalina to Claude than dumbalina to my team or to my customers or to my board.

ADDED TO MY WISH LIST THIS WEEK:

๐ŸŽƒ: I think it's time. Best flavor in the world and yes, I am disgusting.
โ˜•๏ธ: Free PSLs + 5 prompts to get more creative*
*An event I'm joining, by Hightouch. Yes, they're buying coffee if you come.

P.S. How sick is our homepage asset right now. Creative team goes crazy.

BRAND OF THE WEEK:

Dร”EN: Not to be rude, but this was my 3rd choice. My friend's baby is turning 1 and I like to give the best gift. It's important to me.

Her daughter is COOL. Only wears black. She's 1.

I knew I had to show up for this. My 1st choice present no longer ships these to the US? Even though my son has them so that was insane.

I then went for my 2nd choice present. Fully sold out in the size I needed and not black so I was taking a risk.

And then, we found her. I was down bad by the time I landed here. See options #1 and #2 above.

Down so bad that I paid $20 to ship this. Not even to expedite it. That's literally what it cost because I didn't clear the threshold. That pissed Daniel off but again, I was out of options.

I give Dร”EN my flowers because this is the perfect present and when I finally thought of them, they had what I needed and they only sold it direct and they had me where they wanted me and they went in for the kill. That shipping fee.

It won't even arrive in time for the party. That's okay. I paid $5 for a gift box and left a gift note and shipped it directly to my friend. To the party we'll bring a card and a screenshot. Again, this is my 3rd choice I'm doing my best.

Onisuka and Leset let me down but Dร”EN picked me up! ๐Ÿ†™

WEBSITE OF THE WEEK:

SKIMS: I've never seen something smarter. My jaw dropped.

Look what I found when I Googled SKIMS to find the sweats I'm wearing to link you.

To fight the niche queries, bring them on!!! FUCK YEAH. The page leads here, to their own site, to sell their own product and to fight the ankle biters. AEO GENIUSES. I will do this.

I wasn't even looking for a dupe, Kim. I was literally trying to link your product for you without an affiliate link. I'm nice.

MEME OF THE WEEK: 

I bought this 2 weeks ago and that's my why. ๐Ÿฆ†

AU REVOIR!

Let's end here. ๐Ÿ‘œ

Love you, 
Ari

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ยฉ 2026 Go-to-Millions

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