Hey Marketing Bestie,
Every growth Marketer has a "never do this" list.
Never ungate your best content.
Never move search budget into YouTube.
Last year at Growthland, João Ribeiro (UserCentrics) told us his team did both. It’s a big part of how they went from $30M to $100M ARR.
When they ungated their content, conversion rates went up.
When they moved budget from search into YouTube, YouTube became 15% of their paid spend, with CPAs that held up next to search.
The rules we learned last year (or even in February) aren't the rules anymore.
That’s the whole theme of Growthland this year. It’s designed for people who track every click. People who have built so many attribution models, they've named their VLOOKUPs.
Growthland is part of Marketingland Festival: a 100% free, 100% virtual Marketing festival (not a virtual event thank you), happening March 4.
It's all about tossing out the systems that don’t work anymore, and replacing them with the system updates we need for Q1 2027.
🎯 Attribution when the buyer just asked ChatGPT
🎯 What's working (and what’s dead)
🎯 Agentic growth systems
Ross Simmonds is back. Matt Swulinski (Viktor) is in. Ann Handley headlines the Main Stage. And we're announcing more names soon.
Last year, 8,500 Marketers signed up.
Can you come?
