Hey Marketing Bestie,
Imagine naming your company This Works.
Now imagine having to prove it. For 22 years.
Last year at Brandland, Dr. Anna Persaud, a biochemist and CEO of This Works, told us how she did it.
Her rule: if the name above the door makes a promise, you'd better deliver. So they ran the studies, starting with consumer panels and working all the way up to brain scans.
Today she calls it the #1 sleep brand in the UK, with more than 12 million pillow sprays sold.
Now anyone can make a beautiful ad in 4 seconds. Looking good isn't hard anymore. Being believed is.
That's the whole theme of Brandland this year. It's designed for people who have rewritten 1 tagline 47 times. People who've had to explain "brand" to a CFO using only a pivot table.
Brandland is part of Marketingland Festival: a 100% free, 100% virtual Marketing festival (not a virtual event thank you), happening March 4.
We're tossing out the systems that don't work anymore and installing the updates you need for Q1 2027:
🎨 AI creative workflows that don't make your brand generic
🎨 Proving brand to you CFO
🎨 What B2C brands can teach B2B brands (and vice versa)
Jessica Rosenberg (AirOps) and Chris Cunningham (ClickUp) are speaking. Ann Handley headlines the Main Stage. And we're announcing more names soon.
Last year, 8,500 Marketers signed up.
Can you come?
