{if first_name}

Bonjour {first_name},

{else if name}

Bonjour {first(name)},

{else}

Bonjour Millionaire,

{/if}

Thank you to everyone who joined Break Through the Black Friday Noise yesterday.

We opened by asking how many channels are carrying your Black Friday spend this year, and someone in the chat came in with five. Not counting email and SMS?? The bar has been set.

Missed it or want to read the show notes? Catch the replay in the Go-to-Millions Membership Garden. 👩‍🌾

A few moments we loved:

• 📺: Why the average AppLovin ad holds attention for about 30 seconds (three screens per impression, and no scrolling past it).
• 🎯: 50%+ of clicks happen on the second screen, so treat it like your bottom of funnel and put your offer and social proof there.
• ♻️: Ari’s first move on a new channel: pull the Meta ads that stopped working and the brand ads that never got a fair shot.
• 💳: The Saturday night Ari’s Ramp card maxed out, and what it taught her about how fast this channel can scale.
• 🛒: Make your offer impossible to miss on every page (homepage, popup, cart, checkout), since your evergreen ads are still sending people everywhere.

Jonathan dropped this in the chat, but in case you missed it: sign up here, spend $5K in your first 60 days, and AppLovin matches it with $5K in ad credits.

Huge thanks to Jonathan Ramos for celebrating his two-year AppLovin anniversary with us (it was the day before, but we’re counting it) and for walking us through his third Black Friday on the platform.

And, of course, a big thank you to AppLovin for powering the conversation.

Yours,

The Go-to-Millions Team

P.S. Still figuring out a test budget? Ari’s rule of thumb: enough to run at least 10 days, and never more than 10% of your total spend. More events coming soon!

Workweek Media Inc. 
1023 Springdale Road, STE 9E
Austin, TX 78721

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