In partnership with

Bonjour Millionaire, 

Me coming back alone from my work travels having lost my purse and trying to get through security without my husband:

Was this email forwarded to you?

Subscribe Here

Sponsored by Omnisend

Before we start, a scary story with a happy ending:
An ecom agency migrated a client onto Omnisend MERE WEEKS before BFCM. The entire email setup. Right before the biggest weekend of the year. (TOLD you it was scary.)

The idea of touching email + SMS in November makes me want to dissolve  from fear so I obviously had to hear how they pulled it off (because, they DID).

Inside the writeup:
1. A 60-second self-audit to decide if Omnisend is worth exploring for you, too. Like, IS your ROI 5x+ your bill for email & SMS?? It should be! At minimum!
2. Quotes & insights from businesses who switched for free, and why.

See whether their path is right for you (And if it is, please do make your moves before November. For the sake of my nerves.)

MEET OMNISEND

THE WEEK IN A MEME 

As mentioned, my purse is gone and I'm sad

WHAT I EMAILED MYSELF

💌: "IG live partnership ads TUESDAY" Instagram live video partnership ads arrive 9/29. Get 1 test with a creator you trust before auction gets expensive.

💌: "shipping cutoff banner" Get copy written now. Not standard copy. Really good copy.

💌: "TARIFF REFUNDS????" CBP only takes Phase 1 claims while an entry is unliquidated or within 80 days of liquidating. Lawmakers wrote CBP on 9/9 because account approvals are running past that window. Target booked about $994M. Maybe you aren't Target. You're still owed.

COPY THIS

"It isn't going anywhere"!?

This abandoned cart email makes an anti-urgency play. Makes them stand out, AND flex their brand values. Plus, gorgeous. I like that it's made to order. I like that they know to remind me of that.

ON THE EVE OF Q4

→ 61 days to Black Friday.

→ The real starting gun is Prime Big Deal Days, 10/6 to 10/7. 9 days. If you sell on Amazon, you know. If you don't, your customer is still shopping that Tuesday, promise.

→ Carrier surcharges start TODAY. UPS today, FedEx tomorrow, USPS 10/4. & costs are going up, so if your free shipping threshold hasn't moved since 2024, make sure your margin isn't doing volunteer work, ok?

→ Salesforce says global digital traffic grew 18% in Q2 while orders grew 1%. 18% vs 1%. That's a lot of window shopping hi, it's me, I'm the window shopper. Paging CRO.

ON MY CALENDAR

Your next customer is on level 212 of Block Blast! right now. And mine. Ditto Ridge, HexClad, & Kitsch. And I’m finally ready to talk about it.

Because this is where AppLovin ads run (Sudoku & Wordscapes too). I’ve become a power user, way before I started writing about it. Your whole account can be like 2 campaigns.

On 10/8 I'll walk you through setup so you're running a full month before Cyber Week. 🧛🏻‍♀️

Sponsored by Roku

BTW, before we part: your Meta ads have a second job. Sorry not sorry, Meta ads.

Roku & Publicis Media ran the exact same creative on both social AND CTV.
On CTV, relevance jumped 20 points. Viewers also called the feed version "more annoying" IRL LOL

We all need fresh creative all the time, but........turns out the ads you already have CAN pull double duty.
The full report also breaks down purchase intent by brand & age. Grab it here.

GET THE ROKU STUDY 📚

If you'll be at Amazon unBoxed this week in SF, I'd love to see you! Look for the girls wearing Lily & Yuzu.

Yours,
Ari