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Workweek Newsletter {beacon}

Ari Murray

Sep 18th, 2026

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In partnership with

Bonjour Millionaire,

I've decided NOTHING is more confident than putting your site URL as your ad copy headline. NOTHING. 🤏

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TOOL OF THE WEEK:

GO-TO-MARKET TIP OF THE WEEK:

Certain things really, really matter. Like a Vogue quote that you make the caption of your ad creatives.

An Allure Badge.

Understanding how to sell.

Putting your social handles in the footer of your website (if you don't have them, I assume the website and the brand is untrusted / not real / a scam.)

Copy that uses words that every single person on your team knows how to use. I got an 800 on the Writing section of the SAT and there is copy that I have to stop OFTEN that I do not know the meaning of. I am not dumbalina. If I don't get it, my customers won't get it, and we're not doing it. I'm sorry for bragging about my SAT I couldn't help myself. I actually use my SAT score to explain why I refuse to allow the copy that I don't understand through. It helps me die on the hill.

Creative with heart.

ADDED TO MY WISH LIST THIS WEEK:

🐦‍⬛: This jacket for my son. He has learned to quack.

🐦‍⬛: With these shoes. Do you see the vision??????

🐦‍⬛: For Daniel just kidding for me.

🐦‍⬛: is your Meta account okay?*

🐦‍⬛: Considering

*I wrote this with Elevar, about my BFCM prep

BRAND OF THE WEEK:

Chanel Beauty: Was talking to my coworkers and we all had such a positive impression of the PRODUCTS we've each purchased from Chanel Beauty over the years. It is beautiful. It is high-quality. There is brand there, there are good choices made, but the product stands on it's own. A good marketer can sell anything once. I will buy this ~~not an affiliate link, never ever because I promised you even though I wish I could double back on that promise you I wouldn't in 2022~~ for the rest of my life I think or at least until 1 of my coworkers introduces me to something that is better.

WEBSITE OF THE WEEK:

Christian Louboutin: I will use this website to explain a very important and near and dear to my heart concept.

The PDP carousel is the highest impact real estate we have. It's above the fold. And, it makes or breaks what you sell. Fix your PDP carousel, fix your life. Or something like that.

Example:

I want to buy these shoes. Except they look too high and I've bought Louboutins before that I can't walk in and I'm not doing that again.

But they look gorgeous and I understand exactly what these are. Because there's a human foot in them.

So, okay. I can't get the 85 mm because I know myself and how I react to Louboutins. So I go to the PDP of the 55 mm's.

I cannot buy these. Neither could you? What do these fucking look like on the foot?? Same exact price of the 85 mm version and I have to leave. I'm done. I can't get the tall shoes because they are tall. I can't get the shoes that are the perfect height because I can't envision them. So, I'm gone.