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Workweek Newsletter {beacon}

Ari Murray

Sep 4th, 2026

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Bonjour Millionaire,

I was spot-checking orders today (as I do often, to see who is ordering and WHAT THEY LIKE and I look them up at random to learn).

Do you do that? I have tools that do this but I have done this my entire career and I really, really understand a lot this way. I also can't make a site change and not confirm that my GWP and orders look normal. They almost always look normal but I think it's because I check?

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GO-TO-MARKET TIP OF THE WEEK:

In case helpful, you should remove captions from a ton of your UGC edits. Poof. Gone. Because Instagram (Meta) is a sound-on platform in ways it never was before.

In the same vein, add sound to your gifs. So they aren't lame when you run them with Reels placements on.

SOUND ON.

ADDED TO MY WISH LIST THIS WEEK:

🚡: 3.4x growth, 90 days*
🚡: Truly considering this wallpaper.
🚡: Wore this in yellow. Want this for when I feel shy.

*brought to my attention by Vibe

BRAND LESSON OF THE WEEK:

I've been hunting for a flare-leg pant in blue for the gym. Yes, I'm finding an excuse to tell you I've been going to the gym.

But I bring this up because I Googled and found the perfect pair.

Truly exactly it. No problem. Except. Problem!!

The brand that sells the pants I want to buy is owned by the MEANEST influencer. She was awful to my team during my agency days. Back then she wasn't even selling clothes, and she wasn't even our client. I don't even know why we crossed paths but I wish we hadn't.

I can't buy the pants. I can't link you the pants. I can't support.

10 people from my old agency will text me when they read this. She was that awful. She's a freak.

Going to now need to save up for this now because I found it in avoiding the cheaper option I wanted (from the mean lady). May the bridges I burn light the way. Blue isn't really my color anyways.

WEBSITE OF THE WEEK:

Sixpenny: Great FAQ layout. Like that it links out to even more detail. Good for agentic and conversion and still great looking. The product here is $2500. Q&A's help instill confidence.