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Workweek Newsletter {beacon}

Ari Murray

Aug 21st, 2026

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In partnership with

Bonjour Millionaire,

I've decided against texts that are multi-line and all caps. As a rule.

I just received 1 from a clothing brand I like. It was jarring.

I'm a caps lock girl. But perhaps we've taken it too far?

Anonymized out of respect

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GO-TO-MARKET TIP OF THE WEEK:

Get an MMM. Do it quickly. Invite your finance team into the room. Do that quickly.

ADDED TO MY WISH LIST THIS WEEK:

📡: It's always about the creative*
📡: Really want to try. Not sure my color. Have you tried?
📡: I don't trust myself with this brand after the fanny pack I bought in 2019 that I HAD to have but I really, really still want that cape and it's been 7 months and I live in Florida and I will stop talking about this for now but really want.

*brought to my attention by Vibe.co!

BRAND OF THE WEEK:

Archies: The product is phenomenal. That makes me love the brand. I see it everywhere. Because the product is phenomenal and nobody I know who knows of Archies likes Archies. Winners.

I now have 2 pair and the 1st time I tried them on it kinda made my day.