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Thank you to everyone who joined A Field Guide to Your First Marketing Agent yesterday.

We couldn't track down enough spacesuits for that futuristic vibe, so we talked the future of Agentic Marketing in regular clothes instead. Worked out fine.

Shout out to Kris Rudeegraap (Co-CEO, Sendoso) and Jessica Vose (Head of Marketing, Kana AI) for giving us an hour of their time, and sharing their expertise about the different ways to approach getting your Agentic Marketing plan off the ground.

And big thanks to Kana AI for making the conversation possible.

If you missed it, recap + recording are here.

5 highlights to add to your Field Guide:

📌 Agentic Marketing has 3 phases: insight, decision, action.
📌 Audit before you build.
📌 50 CMOs, 50 Chief AI Officers, 50 CDOs. 2 things to agentify first: campaign optimization, and personalization at scale.
📌 Bad data breaks agents before bad code does.
📌 Real ROI comes from the things you STOP doing, more than the things that get faster.