{if first_name}
Bonjour {first_name},
{else if name}
Bonjour {first(name)},
{else}
Bonjour Millionaire,
{/if}
Thank you to everyone who joined our BFCM Ad Strategy Workshop yesterday. Especially those of you who shared your performance marketing crushes before we even hit play (Free People, ALD, Sporty & Rich, Reformation, LMNT, Mudwtr - what did we miss?).
Hoping you left feeling more locked in on Cyber prep, with fresh ideas to test pre-and-post-Labor Day.
Missed it or want to rewatch? Catch the replay in the Go-to-Millions Membership Garden. 👩🌾
Huge thanks to Andrew Clay from Thrive Causemetics and Chintan Mehta, CPO at Elevar/Audiense, for sharing their extensive expertise (and the inside scoop on what’s working, right now). And big thanks to Elevar/Audiense for powering this conversation.
A few moments we loved:
📈 The conversion lag stat that should change how you read Q3 performance, not just Q4.
☕ The 5-minute health check you can run before your coffee gets cold.
⛵ Why the biggest ad accounts get run like yachts, not jet boats.
🖱️ Post-click is the new targeting, and almost nobody's testing it.
🤖 The human CAPTCHA idea (that might be freak genius?)
Elevar/Audiense also left us with 2 things worth doing before BFCM hits:
🔗 Get your tracking Q4-ready
📖 Grab Elevar's Peak Growth e-book
Yours,
The Go-to-Millions Team
