Is your PDP ready for AI shoppers?

The Age of Agentic Shopify is now. What every merchant, entrepreneur, and growth dog must know in order to keep up with the robots...

In partnership with

Bonjour Millionaire, 

Shopify is partnering with Go-to-Millions today. I've been dreaming of this since 2022, and I'm of course speechless .I have, however, prepared a speech. 😉

6 years ago I changed my LinkedIn bio to say simply, "Shopify Plus is my middle name".

8 years ago I gave my husband (then boyfriend, and coworker lol) Shopify stock for his birthday. Nothing says I love you like Shopify stock.

10 years ago I dropped out of law school and blew up the career and life I thought I'd have.

9 years ago, luckily, my 1st job as a CX agent post-law-school-failure was on the ecommerce team. On my 1st day, I learned Shopify. I also had to learn how to comment in a Google Sheet (I couldn't figure that out, had to ask for help and that was humiliating /worse than the LSAT). But Shopify, that clicked right away. <3

Was this email forwarded to you?

Subscribe Here

Sponsored by Shopify

Shopify in the house!!!!! And, we're talking about Agentic commerce today. So, before we start, I want to make sure you're acting on the fact that your products are already showing up in ChatGPT. Grüns is already doing it with Agentic Storefronts.

(It's under the "What's next" section of this very informative write up from Shopify.) SHOPIFY! THE SHOPIFY.

You know Grüns. But there are new details in here worth your time:
- The subscription setup that drives 90% of their 9-figure revenue
- How AI agents are recommending + initiating NEW subscriptions
- Their 1st hire (NOT a dev or a designer, DID make me say hell yeah)

As someone who studies subscription brands, this is a can't miss.
New front door alert!! 🚪

SHOPIFY PROVIDES US THE GRÜNS SUBSCRIPTION PLAN

ON THIS EPISODE OF GO-TO-MILLIONS 

We're in the Age of Agentic and you may be asking what that means but I don't think you are. I think you know that shopping is forever changed and that we don't know how it's changed but that how things used to work are no more.

My big opinion here is that agentic commerce will happen to you. It will happen to your brand, and you don't get points for resisting it. You get points for going out early, throwing the book at it, understanding that this is the place to work with the best and to spend $$$ on them, and to push for things that were once not allowed.

Specifically on your site. Your Shopify site, I'm sure. But this applies to everything and everyone.

BIG IMPORTANT MEETING

I was in a big, important meeting last month. A question came up as to if anyone in the room has actually checked out instantly from something that ChatGPT suggested to them.

I raised my hand and said that I had. Not for research purposes, but because my niche query was so well responded to that the very 1st answer was right.

I told the story in the meeting, and the story goes:

"I was really pregnant and needed to find a glider. I had looked everywhere. I then went to Chat and asked "rec for most luxury glider on the market, super-premium, for boy nursery".

Chat led me to Oilo Studio. I had never heard of it. So I did the thing I do when I'm served a Meta ad or see a commercial for something I've never heard of but that I feel like I should know / could buy.

I went straight to Instagram, looked up their handle, and checked who I followed that was already following them. 1 girl I knew was following them at the time. Her name was Jordanna and she won best dressed at my high school back in the day. So yeah, I copy Jordanna.

I purchased my glider 3 minutes later. Because Chat told me to and because Jordanna is always ahead of her time.

They showed up in my niche query, and they were rewarded."

Went over well at the meeting, where I then could talk about all of the agentic work I'm focused on and everyone agreed that this is pressing and it matters deeply.

AGENTIC LEVERS AND CHANGES

Shopping is really different now and it's important for us to market differently.

Levers that used to work, like old-fashioned Press and awards badges, are new again and matter deeply. Buy that badge. Whatever it costs. 3rd-party citations matter in the way they did before my time.

Levers that have always worked but that were deemed off-brand, must be revisited. Like FAQs on your PDP, and niche blog posts and keywords that you don't want to say about yourself but that you should. Oilo Studio probably doesn't want to have the word 'fancy' on it's site in the form of lo-fi UGC reviews but it needs to because that's a logical query and an accurate description and AI loves that.

AI reads reviews. Alexa for Shopping (Amazon) relies on reviews in a way that you can't outrun. Not that you could ever outrun your reviews.

But on that point specifically, saying whatever you want about your product because it’s marketing speak/ helps to sell but maybe isn't accuarte has always been bad for repeat, but now agentic engines are picking up when reviews contradict the copy written by a brand on the PDP / detail page.

And in this omnichannel, agentic, the robots are just getting started world... we really have to make sure that the reviews on our own DTC sites tell a cohesive story with the reviews we see in marketplace. So that we don't show a 5-star average on homebase where on marketplace, the truth will come out. I have always had big opinions on review auditing, and what to allow, and we can talk about that in future if you want!

HARDER TO HIDE FROM THE INTERNET

Reddit has always been important, whether you thought it was or not. It's a place where snark and truth come alive. Reddit control has always mattered for brand and product reputation, and as a way to check that what you're about to buy is safe to buy.

Now the truths of Reddit are crawled into the agentic engines and you can't hide. You never really could hide, to be clear. But now we have budget unlocked to help control Reddit and feed it and that's great. Agentic has done a lot to make old channels new again and important again, and we have to react!

AI on DTC

Your PDP isn't too beautiful to bring AI-summaries into play. Ask Nike (open the reviews accordion and you'll see an AI-generated summary that makes it easier to shop).

Go to On and you'll see an AI widget on homepage. (top right)

We all have AI within the apps we use everyday, and across our sites. My on-site quiz, SMS tool, CRM capture, CX software, and MMM (behind the scenes) all have AI at the core. Shopify has AI at the core now, and I am inspired by the Agentic tab on the left-side admin panel.

Everyone is just getting started but this has been happening for years now. So my plea is to be early, and to put forth things that your brand needs to do. Even if before you were told no. Times are changing!

And, try to tell the truth in your copy and carousels. The reviews will get yaaaaa. It’s a good thing that it’s harder to be a bullshitter now. Not being Pollyannaish, and not like bad actors can’t game the system like they’ve been gaming reviews for years, but it just got a bit harder. This new agentic era rewards brands that have been telling the truth all along. That survived and even thrived on Reddit.

CYBER AD CREATIVE WORKSHOP

You can pressure-test your biggest BFCM decisions on Tuesday.
Or explain them in January. Your call. 🏂

Just tried to go back and search my texts for when I gave Daniel the Shopify stock. No luck.

However, found this and sums up what I look for when I hire. If I'm ever talking to someone who wants to do what I do or is in college or wants my best advice, I tell them to get so good at Shopify. To make that something they do before they show up to their internship or to their 1st day. Become a Shopify dog and you'll never regret it. Have AI teach it to you.

He was good at Shopify BTW. ^ Hired him and he now works for a 9-figure supplement brand (that's on Shopify, because of course).

Yours,
Ari