Good Morning Wolf Pack,

Today’s newsletter highlights Junk King, a Bay Area franchise that turned junk removal and hauling into a recession-resistant, multi-revenue-stream business.

Enjoy!

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FRANCHISE OF THE WEEK

Junk King

Fast Facts

Background

• HQ: Burlingame, California

• Founded in 2005, franchising since 2010

• Junk King is a branded junk removal and hauling franchise built around recycling-focused operations, oversized trucks, and a national call-center booking system. It's owned by Neighborly, the home-services franchise platform.

Location Trends

Franchise Fees

• Royalty: 8% of gross sales

• Brand Fund: 2% of gross sales

• Franchise Fee: $55,000 (varies by territory; veteran discount available)

Financial Overview

• The below table discloses information on 166 Junk King franchised locations that were open and operating for the full 2024 calendar year.

The Wolf's Take

Junk King built a business on the one job pretty much everyone is happy to pay someone else to do, and that's why I think the model holds up.

A $55,000 franchise fee against reported average revenue north of $550,000 is a wide spread for a home services concept, and the branded-truck-plus-call-center setup means franchisees can be the recognizable name in a market most competitors treat as an afterthought.

The Neighborly ownership adds backbone here too with cross-brand referrals and a parent company that's scaled this exact playbook across dozens of other home services brands.

The revenue numbers move around more than I'd like depending on which year and source you're looking at, so I'd want that nailed down against the actual FDD, but if the higher-end numbers hold, this is a textbook boring business done right in a $10 billion category that isn't going anywhere.

Resources

• Junk King Franchise Opportunities

• Junk King Franchise Review 2026 — FranchiseBA

SMB TWEET OF THE WEEK

Making More Sales - Justin Welsh

Another gem from Justin Welsh.

A lot of franchising is to rinse and repeat this idea. The average person consciously notices fewer than 100 ads per day and filters out the rest through something referred to as banner blindness.

This is what you’re competing against, and why being top of mind for the right people at the right time matters.

WOLF BITES

• Domino’s is offering to pay you for ordering its pizza

• New images of the sun show its surface in the finest detail yet

• Scientists named a new beetle genus "Luffy" after its One Piece namesake 🪲

• A bioengineered chewing gum cut HPV levels by up to 93% 🧬

• Samsung banned TV apps that were sharing users' internet with strangers 📺

• Amazon topped $3 trillion in market value for the first time 💰

• A total solar eclipse will sweep over Spain, Iceland, and Greenland on August 12 🌘

That’s it for this edition of The Wolf Report. Feel free to reply with any questions or feedback. Thanks and see you next week!

— The Wolf